Partnering for Sustainable Growth
The Good Fit Partnership offers businesses support and strategic solutions for growth, based on practical lived experience and delivered in a collaborative style.
Peter Fitton
Peter is a senior media executive with global experience in the entertainment industry across a range of disciplines, including:
- sales and commercial strategy
- IP management and licensing
- advertising and marketing
- digital content strategy and distribution
- consumer marketing
He has built businesses and led teams in the UK, the Netherlands, the United States, France, Spain, Australia, Russia and India.
He has devised strategies for – and successfully launched – cross-company commercial initiatives in Europe, Asia and the US, and was most recently SVP General Manager of The Walt Disney Company Benelux with full P&L responsibility for a multi-discipline business delivering revenues of $300m.
Peter lives in the London area. He is a fluent French speaker.
Independent business advisor
Services
Recent Work
Recent Work
Peter's global roles, "bricks and mortar" management experience, and approachable and collaborative style mean that he is uniquely positioned to partner with businesses in the following areas:
- developing international activities (particularly US to Europe expansion)
- planning and implementing commercial strategies
- identifying revenue opportunities
- sales leadership coaching
- improving organisational design
- structuring strategic and brand partnerships
Recent Work
Recent Work
Recent Work
Peter is equally at home in large multinationals as in the independent and start-up/SME space, working as an independent business advisor and partner to founders.
Recent projects include:
- design and support of the launch strategy for a company developing fitness technology
- partnership development for a global community of sustainable leaders
- commercial planning and organisational design with a communications agency
- sectors have included AI, Ed-tech, Financial wellness and Sustainability
